The brand
We are Buongiorno.
Buongiorno is the result of following our passion—a fusion of the elegance of the Italian coast, the finest quality fabrics, and a commitment to sustainability, all while obsessing over every detail.
It all began with two lifelong friends, their families connected since 1968, united by a shared mission and purpose.

Because it's the simple joys in life that give it meaning.
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Our Manifesto, It Was Always About You

"One day, we're going to realize that happiness was never about our job or our degree or being in a relationship. Happiness was never about following in the footsteps of all of those who came before us. It was never about being like the others.

One day we are going to see that happiness was always about the discovery, the hope, the simple things in life, the listening to our heart and following it wherever it chose to go. Happiness was always about being kinder to ourselves, it was always about embracing the person we were becoming. One day we will understand that happiness was always about learning how to live with ourselves, that our happiness was never in the hands of others.

One day we'll realize that true happiness comes from within, and no external factors can define it.

It was always about you "